Galaxy Diagnostics is the scientific leader in healthcare testing for flea and tick-borne diseases.  Based in Research Triangle Park, North Carolina, Galaxy was founded by scientists at NC State University.  Buttershop was engaged to evolve the Galaxy brand from its home crafted identity to that matching the market leader it aspired to become.

Buttershop led weekly discussions around brand evolution with Galaxy founders to establish brand positioning, customer strategy and product launch plans.  Buttershop created a new brand identity, brand collateral and assisted with tactical execution of launches and ongoing brand and lead generation activities.  Buttershop is the ongoing agency of record serving both Healthcare Professional (HCP) and Direct to Patient (DTP) presence for the science leading brand in sample enrichment for flea and tick-borne diseases.