Announcing Galaxy Diagnostics Brand Evolution!
Congratulations to our client Galaxy Diagnostics on the launch of their new branding and advance to the next chapter in their growing story!
Buttershop Managing Principal, Kate Cooley stated
, “Galaxy has achieved a market position that warrants an arresting, engaging and memorable visual identity as well as a clear, visionary messaging platform fitting of an industry leader. In working with the Galaxy team, we learned its founders, a team of deeply committed scientists at North Carolina State University, named the company after the stars of the Carolina night sky. Looking up, they decided to call their venture “Galaxy Diagnostics” because their sample enrichment technology grows a galaxy of detectable organisms in samples containing otherwise hard-to-detect pathogens. In working with the team, we really wanted to honor the company’s legacy while propelling the company towards its destiny as scientific market leaders.” FULL PRESS RELEASE HERE
Transition to the new brand look and messaging will begin immediately with complete installation over the course of the coming months as the company releases a series of upcoming product announcements. Learn more at galaxydx.com.