Wotter
Product Development, Brand Strategy, Web Design, Social Media, PR
Wotter was founded by teen swimmers intent on validating and elevating female swim athletes.
Buttershop principals guided all aspects of product development and brand marketing for Wotter, building a nationally recognized brand in the athletic swim space. As a result of Buttershop involvement, Wotter created the world’s ONLY female swim parka and was successfully crowdfunded, attained backing by three decorated Olympians, cofounders appeared on Entrepreneur Magazine’s “Entrepreneur Elevator Pitch” (a televised Shark Tank style show), achieved listing on top 50 youngest entrepreneurs in America and named as finalists in NC Idea’s Seed pitch competition.